IT’S GOTTA BE RED

Red Rooster is an icon trusted brand which is being transformed and in the process is opening up exciting new franchising opportunities across the country.

Since it commenced operations as a family business in Western Australia in 1972, Red Rooster has grown to become one of Australia’s greatest home grown success stories. There are now over 360 Red Rooster stores across Australia selling over 15 million chickens a year.

Red Rooster has a clear and trusted identity and a reputation for tasty, high quality healthy food. Their chicken is marinated for over twelve hours and then slowly oven roasted for over 55 minutes

Red Rooster combines established favourites such as roast chicken and chips, burgers & wraps with innovative new products, such as exotic skin-free Portuguese chicken pieces, that are spicy, lean and grilled to order. A corporate focus on ensuring Red Rooster meals are a healthy eating choice means they “are not as naughty as they taste’.

Continuing the commitment to innovation and market leadership Red Rooster has invested heavily in a comprehensive market research project that has culminated in a new image for the business. The new promotion “it’s gotta be red” which includes new logos, uniforms, and store designs.

Financial Details

Number of Outlets
Company: 254
Franchise: 115

Investment Required: $300,000-$600,000
Service Fees(Royalties): 5%
Advertising Contribution: Up to 6% depending on State of Operation
Term of Agreement: 10yrs with 10yrs Option (for free-standing drive-thru store)

Franchisor Support

Red Rooster operations staff work with franchisees to select a location that maximises exposure to local and passing trade. There are a range of locations that have already been targeted across Australia, most of them on the east coast.

Franchisees benefit from the strength and consistency of Red Rooster’s advertising campaign. they constantly invest in advertising and marketing.Franchisees benefit from the excitement created advertising campaigns, they are also supplied with the systems they need to create the complete Red Rooster brand experience in their restaurants.

Franchisees receive an extensive 12 week training program prior to opening their store but this will be broadened and augmented by regular on-going training sessions.

contact

Gary Glen
Franchise Development Manager VIC/SA
Red Rooster Foods Pty Ltd
PHONE: ( 03 ) 9582 8716
MOBILE: 0418 312 116
FAX: ( 03 ) 9582 8757
ADDRESS: Unit 2/200 Wellington Road Clayton 3168
EMAIL: gary.glen@red-rooster.com.au
WEBSITE: www.redrooster.com.au