Michel’s Patisserie specialises in the sale of specialty cakes, pastries, treats and savouries. The brand is also renowned for its exclusive award winning coffee blend which keeps bringing customers back. In the 20 years since it was founded Michel’s Patisserie has grown to become a multi-award winning franchise with more that 340 locations in Australian and New Zealand. The franchise system was founded with a simple intention; a central bakery bakes the product and distributes to the retail outlets, which in turn displays the product and sells to the customer. Michel’s product range boasts over 200 delicious small and large cakes, flans, pastries, pies and quiche with the added value of hot and cold beverages

A sip above the rest ….

Michel’s Patisserie is operated under license by Retail Food Group Australia who are also the ultimate owner of five other franchise systems, Brumby’s, bb’s cafe, Donut King, Brumby’s GO! and Big Dad’s Pies.

Michel’s has won multiple Franchise Council of Australia Awards and since becoming part of RFG in December 2007 it is resourced for continued growth within Australia. There is a strong focus on marketing and brand direction together with continued product enhancement and the introduction of new products. With Michel’s prominent brand and successful franchise system as key strengths, the business is positioned well for significant growth.

Michel’s Patisserie was voted the best tasting coffee in Australia – July 2010.
*In a coffee chain - judged by the leading Australian Consumer Advocacy Magazine July 2010

Michel’s Patisserie – Celebrate the Good Things

Once you’ve committed to selecting a Michel’s Patisserie franchise, we support you through a structured application process, openly exchanging information and forming a pro-active, positive relationship from the outset. All Michel’s Patisserie franchisees attend a comprehensive yet relaxed training programme at our dedicated Academy on Queensland’s Gold Coast. This is followed by constant coaching and mentoring by your field based Business Development Manager who will assist your in managing, marketing and operating your business.
 

contact

WEBSITE: www.rfg.com.au