Secrets of Word of Mouth Marketing (Part 1)

Apple and WOMM

Talk to any ´Apple-Mac´ owner and they will rave on about the quality of the product, how user friendly the software is etc. In fact, once you get them started, it’s hard to get them off the subject.

Talk to a PC or a laptop owner and they say....well, not much really.

So why is there such a marked difference?

"Apple´s design is people-driven." Marketer Marc Gobe, principal D/G Worldwide

Apple apparently reduces their advertising efforts, letting word-of-mouth do the advertising for them... arstechnica.com

People are drawn to these brands (Apple) because they are selling their own ideas back to them Wired.com

A Large part of Apple´s success can be attributed to Word of Mouth Marketing. The same principles that contributed strongly to Apple’s success can be applied to any business.

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