Party Hire Equipment is the key to profits

Why did Party Plus stores have such success in 2010 while other party related businesses suffered? According to Party Plus Managing Director Andrew Foote, the answer is party hire equipment.

“Party hire equipment is the financial engine of our business model”, says Foote. “Balloons party supplies often get first-time customers through the door, and those products have good profitability. But party hire equipment is where the real money is.”

In simple terms, most party hire equipment requires minimal maintenance and cleaning. Once the party hire equipment is owned outright, it generates close to 99% gross profit – year after year.

“Balloons are the fun side of our business, and party supplies provide good volume, turnover and profitability”, says Foote. “But there’s nothing quite like the feeling of helping a customer hire some quality tables and chairs for their special event … and smiling because almost every cent is yours to keep. Win-win!”

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