Expanding into Social Media

National building franchise Hotondo Homes is always looking at new ways to reach their audience, which recently included embracing social medias.

Hotondo Homes announced to their franchisees at the annual Hotondo Homes Conference in September 2010 that they were going to expand their online presence to include Facebook, Twitter and YouTube.

Since Hotondo Homes launched their Facebook page, an average of 10 people have ‘liked’ the site per week.

Ms Jodie Flower, National Marketing Manager for Hotondo Homes said, “The Facebook site was set up to provide another avenue to be able to reach potential customers.”

“People do so much research online these days, we had to jump on board and take advantage of all the possible avenues and potential that they possess.”

There are many facets to the Facebook site, which includes the usual Wall, Photos and Info.

They also have a page for House and Land Packages, Our Companion which is about the German shorthaired pointer that features in advertising, the ability for customers to sign up to the VIP Loyalty Program, a link to YouTube, a page dedicated to Hugo the Hotondo Homes bear, and a page for people who are thinking about becoming a Hotondo Homes franchise.

February was a turning point for Hotondo Homes when the franchise in Warragul sold its first house and land package as a direct result from Facebook.

“Before the first sale we had received comments from several franchisees who had received enquiries from the house and land packages they have displayed on Facebook, but when we found out that a sale had been made we were so excited,” said Ms Flower.

“The amount of people that like us, combined with the enquiries that we have been receiving, is proof that social media works.”

Hotondo Homes updates their status on a regular basis, with information on new home designs, new display homes, tips and advice, and even congratulating builders on milestone events.

Ms Flower continued with, “Not only is Facebook a business marketing tool, it is also a way were you can have some fun with the brand, and shows clients that we have more depth than just a home builder.”

At the beginning of 2011, Hotondo Homes launched its new look website, which Ms Flower explains as being “more user-friendly”.

“We need to keep evolving the brand, but at the same time we need to provide a professional service to our franchisees and keep demonstrating that we are providing value of money for the services that we offer,” said Ms Flower.

Find out more

Please visit: Hotondo Homes