CBA & DC Strategy Franchise Report Initiative Changes Franchise Sector

DC Strategy Research have prepared Independent Franchise Business Reports to provide prospective franchisees with access to detailed, industry wide information to contribute towards an informed decision when assessing the risk, returns and detail of any franchise system.

The research team completed over two years of research, analysis, focus groups, and interviews to complete the most wide reaching research and factual analysis of franchising in Australia. The Commonwealth Bank of Australia is a proud supporter of the initiative and their involvement recognises the presence, expertise and experience that their specialist franchise lending team brings to franchising in Australia.

Why do this? There were two key catalysts for the business decision:
1. The preparation of factually based 'Independent Franchise Business Reports' provides a constructive channel to communicate independent, detailed and factual information to franchisees that are interested in making an informed decision.
2. There is a genuine concern that over the next few years there may be unnecessary regulation that seeks to curtail the poor practices of a very small sample of ill equipped franchisors or franchisees. This would have an unhealthy impact on the highest quality franchisors that account for the majority of franchisees in Australia.

What is the objective of providing 'Independent Franchise Business Reports'?
The objective is to more easily identify the highest quality franchise systems in Australia and make quality information more accessible to the highest quality franchisees. As a result, those prospective franchisees that are serious about an opportunity now have a trusted, independent source of information to fully inform their decision.

Contact Dan Adams at daniel.adams@dcstrategy.com

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